Advertise every car, everywhere. Pull every sold one down in minutes. Prove all of it.
LotRouter is the neutral pipe between any inventory source and any ad destination. Connect every rooftop and every DMS, decide where each car runs, cap what it spends, and guarantee sold cars come down from every channel — with a receipt for everything that ran.
Works with the DMSs and channels you already use. No rip-and-replace.
Routes to the channels that matter
Ingests from any feed
The problem
Your inventory is scattered. Your spend is leaking. And you can't prove what ran.
If you run advertising across dozens of rooftops, you already know the failures by name:
Sold cars stay live for days
A sold car is still live three days later — burning spend and, increasingly, drawing regulator and customer attention to a price you can no longer honor.
Every rooftop on a different DMS
"Consistent distribution" becomes a spreadsheet and a prayer.
One car eats the budget
One popular car drains the budget while the rest of the lot goes dark — and nobody catches it until the invoice lands.
No straight answer on what ran
When a dealer asks "where did my cars run and what did it cost?" the honest answer is "let me check four dashboards and get back to you."
The tools that own the listing sites won't fix this for you. They have no reason to be neutral about where your cars go.
The solution
One pipe. Four jobs. Done right.
Auto-pull inventory from any DMS or IMS feed into one canonical model — CSV, XML, JSON, or push. New rooftop today, advertising tomorrow. Cars can also be entered by hand when there's no feed yet.
Rules decide which cars go to which channels — by age, price, photos, status, or your own logic. Set it once per rooftop or per group; stop hand-managing listings.
Per-car daily spend caps and dayparting pull a vehicle from paid feeds automatically when it hits its cap. No more single car quietly draining a budget.
Sold or removed cars come down everywhere — retried, verified, and on the record. Not "we stopped sending it." Confirmed gone.
Why LotRouter
Built to be the one thing nobody else will be: neutral.
Neutral by design
You shouldn't have to trust the company that owns the listing sites to also decide which of your cars go where, at what price, and when they come down. LotRouter owns one thing only — distribution — and has no incentive to favor any channel.
Every DMS, one layer
Forty dealers across five DMSs become one canonical inventory model and one control surface. The fragmentation stops at the pipe.
A receipt for everything
An immutable, compliance-grade record of what was advertised, where, at what price, and when it came down. Win the pricing dispute. Answer the audit. Show the dealer exactly what ran.
Your brand, not ours
White-label the dashboard and reporting so your agency shows up everywhere your clients look.
Not a DMS. Not an IMS.
We don't want to own your system of record, your appraisals, or your pricing. We make the inventory you already have show up — and disappear — exactly where and when it should.
How it works
From feed to fully managed in three steps.
Connect your feeds
Point us at each rooftop's DMS/IMS feed. We normalize it into one model. (No feed? Enter cars manually.)
Set the rules
Decide what runs where, with what budget, on what schedule — per rooftop or across the whole group.
Watch the grid
A real-time status board shows every car, every channel, every dollar — with per-VIN metrics and a dealer-group rollup. Sold cars come down and stay down, verified.
Who it's for
One platform. Two ways to win.
Compliance
When the price you advertise is the price you have to honor, "we think it came down" isn't good enough.
Regulators and state AGs are actively enforcing price-transparency and sold-vehicle advertising. A live listing for a car you can't sell at that price is a liability, not a missed impression. LotRouter's verified teardown and immutable audit trail turn "we'll look into it" into "here's the timestamped record of exactly when it came down, everywhere."
Why LotRouter
Built for the teams that run distribution at scale.
One neutral pane of glass across every rooftop and channel — no DMS lock-in, no per-channel logins. See where each VIN is live and what it costs, all in one place.
For agencies & multi-rooftop operators
Set a budget, set the rules, and let it run. The moment a car sells it comes down everywhere within minutes — so you never pay to advertise a vehicle you no longer have.
For dealer-group GMs
< 5 min
Sold-car takedown target
9
Ad channels supported
1
Pane of glass
Pricing
Priced per rooftop. Built to pay for itself in spend you stop wasting.
Most groups recover the cost in eliminated runaway spend and dead-listing waste within the first few rooftops.
Pricing scales with your rooftop count — let's size it together.
Get a quoteFrequently asked questions
See your whole lot — every rooftop, every channel — on one screen.
Book a demo and we’ll show you exactly what’s running, what it costs, and what’s still live that shouldn’t be — across your entire group.
- Every rooftop and every channel on one screen
- Sold cars pulled down — verified, with a receipt
- A neutral platform you can run under your own brand